What is Yes Bank’s ‘Score Kya Hua’ campaign that is aimed to spread awareness?

Yes Bank has launched a campaign ‘Score Kya Hua’ to spread awareness about the credit score. Launched in partnership with CRIF High Mark, the lender is sensitising people about different facets of credit score on scorekyahua.bank.in.

The website carries a range of articles mystery of the dropping credit score, building a strong score, the influence of credit history on loan approvals, and disputing errors.

Other important segments which the campaign touches upon include the following:

>> Understanding the 5Cs of credit
>> Unmasking credit card fraud
>> Lure of loans without a credit score
>> Common errors which hurt the score
>> The goldilocks rule of checking the score

The campaign also entails a number of videos which provide information about credit scores.

To give customers a real-life experience of checking the score, the platform also gives a simulation of checking the credit score on CRIF High Mark's website, where you have to share all your details to generate a credit report.

On its social media channels, Yes Bank has shared a number of eye-catching posts to highlight the importance of checking credit score. For instance, one post talks about a girl, Pooja, who loves eating paani-poori (see video below,) but she does not keep track of them. 

However, what she does keep track of – her credit score. The ad further points out that the credit score is your financial superpower, and it determines your eligibility for a credit card, personal loan, car loan, and beyond.

“With Score Kya Hua, we are on a mission to help Indians build, maintain and improve their credit score,” reads the post.

Disclaimer: MintMoney has a tie-up with fintechs for providing credit, you will need to share your information if you apply. These tie-ups do not influence our editorial content. This article only intends to educate and spread awareness about credit needs like loans, credit cards and credit score. MintMoney does not promote or encourage taking credit as it comes with a set of risks such as high interest rates, hidden charges, etc. We advise investors to discuss with certified experts before taking any credit.